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The Rise of Online Shopping Cart Abandonment

The Importance of Analyzing Order Fulfillment Challenges Any company with an ecommerce website knows that order fulfillment is a large issue. The biggest challenge for companies is trying to pinpoint specific reasons that customers are abandoning their online shopping...

How People Really Use Mobile – HBR

To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping...