How People Really Use Mobile – HBR

To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call “me time.”

Ref: http://hbr.org/2013/01/how-people-really-use-mobile/ar/1

Categories: Technologies
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