Top 7 Best Real Estate CRM Software in 2024

In real estate, managing client relationships efficiently is paramount. Whether you’re a seasoned agent or a budding entrepreneur, a robust real estate CRM system can revolutionize your workflow.

Enter Customer Relationship Management (CRM) software—a game-changer for real estate professionals:

• Boost conversions by 300%. Imagine closing triple the deals!
• Cloud-based CRMs are the industry standard. 87% of businesses rely on them for a reason.
• The future is CRM. Adoption is projected to surge 12% by 2028.

This blog dives into the top real estate CRM solutions. We’ll explore features like streamlined lead nurturing and powerful analytics to propel your business forward.

What is Real Estate CRM?

First question first: What is a real estate CRM?

The real estate industry thrives on organization and exceptional client service. A real estate CRM (Customer Relationship Management) system is your secret weapon to achieve both. It’s a powerful software tool specifically designed to streamline and elevate the operations of real estate professionals like agents, brokers, and property managers.

• Leads: Effortlessly nurture leads through the sales funnel with targeted communication.
• Campaigns: Track lead generation efforts and optimize for better results.
• Contacts: Consolidate client data for personalized and efficient service.
• Documents: Securely store and manage real estate contracts.
• Calendar: Keep track of appointments, deadlines, and key events.
• Market Insights: Gain a competitive edge with real estate trends and data.

CRM software streamlines your business, minimizes wasted time, and empowers personalized communication. This translates to stronger client relationships and a thriving real estate practice. Leverage the power of a CRM and unlock your full potential for success.

Key Features of Real Estate CRM

Remember, the right real estate CRM system aligns with your unique needs. Whether you’re a tech-savvy agent or prefer simplicity, choose a CRM that empowers you to build stronger client relationships and close deals faster.

Marketing Automation

Automated Campaigns: Create targeted email campaigns, nurture leads, and engage clients automatically—Personalize content based on their preferences and behavior.

Lead Scoring: Identify high-potential leads by assigning scores based on their interactions with your content. Prioritize follow-ups accordingly.

Lead Generation and Tracking

Lead Capture Forms: Design user-friendly forms to capture essential lead information.

Lead Segmentation: Segment leads for targeted communication based on location, budget, or property type.

Building Customer Relationships

Contact Management: Maintain a comprehensive client database with contact information, communication history, and preferences.

Task Reminders: Set automated task reminders to stay organized and never miss an opportunity.

Data Analysis Reporting

Comprehensive Reports: Generate insights on lead conversion rates, marketing performance, and agent productivity. Make informed decisions.

Analytics: Track website activity, email opens, and client interactions. Understand what works and refine your strategies.

Top 7 Best Real Estate CRM Software in 2024

As the real estate industry evolves, having the right Customer Relationship Management (CRM) software becomes crucial for agents and brokerages. These platforms streamline communication, automate tasks, and enhance overall efficiency. Let’s explore the best real estate CRM systems tailored for 2024:

#1. LionDesk:

Our overall pick. LionDesk combines robust features with artificial intelligence (AI) tools, making it a standout choice for real estate professionals. LionDesk is an integrated CRM and marketing automation software designed specifically for the real estate industry. Here’s why it’s gaining attention:

• Robust Features: LionDesk packs a punch with a wide range of features:
• Video Email and Texting: Engage clients with personalized video messages.
• Text 2 Sell: Facilitate lead conversion through SMS.
• 3rd Party Lead Imports: Seamlessly integrate leads from platforms like Zillow and Trulia.
• Transaction Management: Keep deals organized and on track.
• Task Scheduling: Efficiently manage your to-do list.
• Drip Marketing Campaigns: Nurture leads with automated email sequences.
• Custom Landing Pages: Create professional landing pages for listings or promotions.
• User-Friendly: LionDesk is known for its ease of use. No steep learning curve—get up and running quickly.
• Affordability: Plans start at just $25 per month (billed annually), making it one of the most cost-effective options in the industry.
• AI Tools (Previously Available): LionDesk’s artificial intelligence (AI) features save professionals time. Although the AI lead assistant is no longer offered, other tools remain powerful.
• Multiline Dialing (Additional Cost): Boost efficiency with auto dialers for both single and multilines (additional fee).

In summary, LionDesk streamlines lead management, communication, and marketing. Whether you’re a seasoned agent or just starting out, LionDesk empowers you to land more clients and close more deals.

#2. Wise Agent:

Known for its user-friendly interface, Wise Agent covers contact management, drip campaigns, and transaction tracking. It’s a budget-friendly option that doesn’t compromise on functionality. Wise Agent stands out as an all-in-one real estate CRM, revered for its user-friendly interface and comprehensive functionality. Here’s why it’s gaining traction:

• Contact Management: Wise Agent centralizes all your client information—contact details, communication history, and preferences. Say goodbye to scattered notes and disorganized spreadsheets.
• Drip Campaigns: Automate your marketing efforts with targeted drip campaigns. Keep leads engaged and nurture relationships effortlessly.
• Transaction Tracking: Manage deals seamlessly. From listing to closing, Wise Agent ensures nothing slips through the cracks.
• Customizable Landing Pages: Create professional landing pages for your listings or promotions. Showcase properties effectively.
• Affordability: Despite its robust features, Wise Agent remains budget-friendly. Plans start at just $49 per month.

Wise Agent empowers real estate professionals to streamline their workflows, enhance client interactions, and stay on top of their game—all without breaking the bank.

#3. Realvolve:

Wise Agent prioritizes ease of use. Their interface is designed to be clear and intuitive, minimizing the learning curve and allowing you to get up and running quickly.

• Effortless Contact Management: Consolidate all your client data in one central location. Access contact details, communication history, and preferences with ease.
• Automated Lead Nurturing: Wise Agent’s drip campaign functionality allows you to create targeted email sequences to nurture leads and keep them engaged, even on autopilot.
• Frictionless Transaction Management: Track deals from listing to closing with complete transparency. Wise Agent ensures you stay organized and on top of every detail.
• Showcase Listings with Style: Design professional landing pages to effectively showcase your properties and generate leads.
• Cost-Effective Choice for Maximum Value:  Despite its comprehensive features, Wise Agent remains an attractive option for budget-conscious real estate professionals.  Plans start at just $49 per month, making it an investment that delivers significant value.

#4. Sell.Do:

Sell.Do offers mobile CRM software designed specifically for real estate professionals. Here’s why it’s worth considering:

• Mobile Convenience: Carry your real estate CRM in your pocket. The Sell.Do smartphone app allows your sales team to stay on the go, manage tasks, and close deals from anywhere.
• Offline Access: No internet? No problem! Sell.Do provides offline access to data, ensuring work continues seamlessly even without an internet connection. Your sales team can still reach leads, view upcoming follow-ups, and stay productive.
• Omni-Channel Communication: Sell.Do’s mobile app maintains the same omni-channel communication capabilities as the desktop version. Whether it’s calls, emails, or messages, your team can collaborate effectively.
• Track Offline Calls: Even when salespeople make calls off the system or receive calls on their personal numbers, Sell.Do allows you to track offline calls. Data contributes to call reports, lead insights, and more.
• Push Notifications: Stay connected with push notifications. Sales teams receive updates, reminders, and schedule notifications—even when they’re on the move.
• Complete Productivity Control: Sell.Do’s mobile app provides the full suite of features. Access your complete schedule, manage tasks, and receive notifications—all on the go.

Available on both Android and iOS, Sell.Do ensures that your real estate business stays productive, efficient, and responsive, no matter where you are.

#5. Top Producer:

Automation enthusiasts will appreciate Top Producer’s features. It excels in marketing automation and lead management. Top Producer isn’t just a name; it’s a legacy in the real estate CRM landscape. As one of the most respected and established platforms, it continues to be a top choice for agents – and here’s why:

• Top Producer offers a comprehensive and diverse approach to lead capture.  Integrate with over 100 sources, from your website to social media platforms, ensuring no potential client slips through the cracks.
• Top Producer’s automated nurturing features keep your leads engaged through personalized emails or social media outreach, even while you focus on other tasks.
• Each agent has a different workflow.  Top Producer empowers you to customize your sales pipeline to perfectly match your unique process, from prospecting to closing.
• Gain a valuable edge with seamless connectivity to your local Multiple Listing Service (MLS).  Effortlessly access property data, listings, and market trends directly within your CRM.
• Prioritize quick and personalized communication with your leads through unlimited SMS messaging.  Texting fosters better engagement and responsiveness.
• Keep deals organized and on track with Top Producer’s transaction management features.  Track contracts, deadlines, and client interactions all in one centralized location.
• Monitor email engagement and know exactly when clients open your messages.  This valuable data empowers you to tailor your communication strategies for optimal results.
• While Top Producer’s pricing might be less competitive (plans start at $129 per user per month), its robust feature set and time-saving automations make it a solid investment for serious real estate professionals seeking a streamlined and efficient workflow.

#6: Wise Agent:

This CRM offers a comprehensive suite of features, including A/B testing, automatic email responders, and SMS texting. This customizable real estate CRM is tailored to real estate professionals’ needs.

• Customization Options: Wise Agent provides extensive customization features. Real estate professionals can tailor the platform to their specific needs, adjusting fields, workflows, and automation rules. Whether you’re an individual agent or part of a team, this flexibility ensures a personalized experience.
• Contact Management: The software excels in managing contacts. You can segment leads, clients, and prospects effectively. Plus, it integrates with popular email services, allowing seamless communication.
• Automation and Workflow: Wise Agent streamlines repetitive tasks. From automated follow-ups to drip campaigns, it helps agents stay organized and responsive. This efficiency translates to better client relationships and increased productivity.
• Lead Generation: The CRM offers lead capture forms, landing pages, and lead tracking. It’s designed to help you convert leads into clients. Real-time notifications ensure timely follow-ups.
• Intuitive Interface: The user-friendly interface makes navigation a breeze. Even if you’re not tech-savvy, you’ll find it easy to manage your real estate business.
• Mobile App: Wise Agent has a robust mobile app, allowing you to work on the go. Access contacts, tasks, and property details from your smartphone or tablet.
• Affordability: Considering its feature set, Wise Agent is competitively priced. It offers excellent value for money.

#7. Propertybase:

Propertybase isn’t just a CRM; it’s a comprehensive real estate management solution designed to streamline every aspect of your business.  Here’s why Propertybase is a smart choice for agents who prioritize efficiency and control:

• It’s designed to handle the entire real estate lifecycle, from lead capture to transaction closing, ensuring seamless operations and a clear overview of your business.
• Manage client relationships effectively with Propertybase’s CRM functionalities.  Consolidate lead and contact information, communication history, and preferences into a centralized location for effortless access and personalized interactions.
• Propertybase’s marketing tools empower you to create targeted campaigns, manage listings, and optimize your online presence, all within the same platform.  Attract new clients and elevate your digital footprint with ease.
• Propertybase streamlines the entire transaction process, from offer acceptance to closing.  Keep deals organized, deadlines on track, and all parties informed with a centralized system.
• The platform offers customizable features that allow you to adapt it to your unique workflows, whether you’re a solo agent or managing a team.
• While specific pricing details may vary, Propertybase’s robust suite of features makes it a valuable asset for real estate professionals seeking to elevate their business management and client engagement strategies.

Considerations When Choosing Real Estate CRM

Selecting the right Real Estate CRM is a critical decision for your business. Here are key factors to consider:

Scalability for Growth:  As your client base expands and your business flourishes, your CRM solution should seamlessly adapt.  Ensure the platform you choose can handle increased data and user load,  accommodating your growth journey.

User-Friendliness is Key:  A user-friendly interface is non-negotiable.  Agents need to navigate effortlessly, input data efficiently, and access features intuitively to maximize their productivity.  A complex and confusing CRM will only hinder your workflow.

Seamless Integrations:  A CRM that integrates smoothly with your existing tech stack is essential. Look for a platform that connects effortlessly with the tools you already use, such as email marketing platforms, listing services, and your calendar app.  Ensuring smooth data flow between these platforms eliminates manual data entry and streamlines your overall operations.

Customization Matters:  Your ideal CRM should adapt to your unique workflows, not the other way around.  Look for features like custom fields, automation rules, and personalized dashboards that allow you to tailor the platform to your specific needs and preferences.

Mobility Matters in a Mobile World:  Real estate professionals are rarely confined to an office.  Ensure the CRM you choose offers a robust mobile app that allows you to manage leads, tasks, and client communication while on the go.

Reliable Customer Support:  Technical hiccups are inevitable.  Reliable customer support is essential to ensure you can get the help you need when you need it.  Consider factors like response times, available support channels (phone, email, chat), and the vendor’s overall commitment to user satisfaction.

Remember, the right CRM empowers you to build stronger client relationships, close deals faster, and thrive in the competitive real estate market. Choose wisely! 

If you still need a little extra help on which one is your best CRM real estate system, why not go to a professional for help? With over a decade of experience in the Singaporean IT industry, Vinona knows the CRM niches like the back of our hands. 

Click here for a free consultation and let us guide you toward the platform that streamlines your workflow, strengthens your client relationships, and propels your business forward system integration services.

Frequently Asked Questions

What is CRM in Real Estate?

A CRM (Customer Relationship Management) system refers to specialized software designed to manage, track, and nurture client relationships throughout the buying or selling process. It acts as a centralized hub, consolidating client data, interactions, and preferences. Real estate professionals use CRMs to provide personalized service and efficiently manage their sales pipeline.

Why do Real Estate Agents Need CRM Software?

Real estate agents benefit significantly from using CRM software due to the following reasons:

• Organized Client Management: CRMs help track client interactions, manage leads, schedule appointments, and maintain communication history.
• Improved Productivity: Efficiently handle tasks, prioritize leads, and streamline workflows.
• Enhanced Customer Retention: CRM usage significantly affects customer retention, leading to better client relationships.
• Effective Lead Nurturing: Nurture leads through automated follow-ups, ensuring consistent communication.
• Access to Customer Data: CRMs provide improved access to customer data, enhancing decision-making.

How much does Real Estate CRM cost?

The cost of real estate CRMs varies widely. Basic plans start around $20 per month, while more advanced packages can range from $50 to $150 per user per month. Some high-end CRMs charge $300 or more per user per month. The pricing depends on features, customization options, and scalability.