15 Tips for Choosing the Best Website Domain Name

Studies show that a whopping 75% of users judge a company’s credibility based on its website design – and the domain name is a big part of that first impression. 

Choosing a website domain name is like picking the perfect address for your online business. It’s a crucial step that can significantly impact your brand’s visibility, credibility, and search engine ranking.

In this blog, we’ll answer the question “How to pick a website name?” Dive into 15 essential tips to help you select a domain name that’s memorable, easy to spell, and SEO-friendly. Let’s get started!

What Is a Website Domain Name?

A website domain name is essentially the digital address where users can find your website. Just like a physical address helps people find your brick-and-mortar store, a domain name directs users to your website on the vast internet. It consists of a unique string of characters, typically including a name and an extension (like .com, .org, or .net), that distinguishes your site from the billions of others online.

For example, in the domain name “vinova.sg,” “vinova” is the unique identifier, and “.sg” is the extension. This combination ensures that when users type your domain name into their browser, they are directed to your specific website, making it an essential part of your online identity and branding.

Why Is Choosing the Perfect Domain Name Important?

Choosing the perfect website domain name is a pivotal decision for several reasons:

• Visibility: A memorable domain name makes it easy for people to find and remember your website.
• Credibility: A professional-sounding domain name boosts your brand’s trustworthiness.
• SEO Boost: When choosing a domain name for SEO, incorporating keywords in your domain can improve your search engine ranking.
• User Experience: A simple and easy-to-spell domain makes it easier for people to visit your site.
• Brand Consistency: Your domain name should align with your overall brand identity.
• Competitive Edge: A unique domain can help you stand out from the crowd.

Discover 15 Tips for Choosing the Best Website Domain Name

In Vinova’s long experience in website development, selecting the right website domain name is crucial for establishing your strong online presence. So, how to pick a website name? Here are 15 tips to guide you in making the best choice:

1. Use an Appropriate Domain Name Extension

Sure, .com is a classic for a website domain name, but try thinking outside the box! A well-chosen domain name can set your business apart and boost your online presence. Consider options like .net, .org, or even industry-specific extensions like .shop or .tech. Not only does it strengthen your brand identity, but it can also give you a search engine advantage.

While .com is still the go-to choice for domain extensions, don’t overlook the power of alternatives:

• .net: A versatile choice for tech and non-tech businesses alike.
• .org: Ideal for non-profits but might not be the best fit for commercial ventures.
• Niche-Specific Extensions: Show your industry expertise with options like .shop or .tech.
• Emerging Extensions: While alternative extensions, like .xyz or .tech, can offer unique benefits, they might not carry the same level of trust as established options. Country-specific extensions like .co.uk are also great if your business has a local focus.

2. Avoid Hyphens and Numbers

Inconvenient hyphens can be a real pain point for users. Hyphens and numbers can easily lead to typos and confusion. 

Imagine someone wanting to recommend your “best-coffee-shop.com” but accidentally typing “bestcoffeeshop.com.” Poof! Lost traffic! Hyphens and numbers can also lead to confusion about whether to use a numeral (like “5”) or spell it out (“five”). Don’t let typos stand between you and potential customers.

For a memorable and user-friendly domain, stick to letters only! It’s a small change that can make a big difference.

3. Choose a Memorable Domain Name

Think about it: Do you remember the website for that quirky coffee shop you visited last week? Chances are, it had a unique and memorable domain name.

That’s the kind of memorability you should aim for with your domain name during domain selection. A memorable name is like a hook that draws people in and keeps them coming back.

So, how do you create a memorable domain when choosing a domain name for a personal website?

• Reflect your brand: Let your domain name reflect your company’s personality, values, or products.
• Keep it simple: Avoid overly complex or hard-to-spell words.
• Be creative: Consider using puns, wordplay, or alliteration to make your domain name stand out.

How to Test for Memorability:

• Get feedback: Ask friends or colleagues for their honest opinions. Does the name stick in their minds?
• Say it aloud: Pronounce the name out loud a few times. Does it flow smoothly? A name that’s easy to say is easy to remember.

4. Research Your Desired Domain Name

Once you’ve got a few potential names in mind, it’s time to do some detective work. Make sure your dream domain isn’t already taken. Check its availability on popular domain registrars and social media platforms. The last thing you want is to build a brand around a name that’s already in use.

Before getting too attached, confirming your dream domain name is available is crucial. Here’s a quick checklist:

• Check Domain Availability: Sites like GoDaddy, Wix, or Namecheap can tell you if your desired .com domain is available with a quick search. If it’s taken, use WHOIS lookup tools to find the owner and potentially negotiate a purchase.
• Social Media Availability: Check if the same name is available on social media platforms like Facebook, Twitter, and Instagram. A consistent brand presence makes a strong first impression and helps customers find you easily. Bonus tip: Consider registering common misspellings of your domain name to protect your brand.
• Trademark Considerations: Conduct a trademark search to avoid infringing on existing trademarks. This can prevent legal issues and protect your brand’s integrity.

5. Use Domain Name Generators

Feeling clueless about domain names? Don’t worry, you can choose a domain name with ease, with domain name generators. These tools can spark inspiration by combining keywords or suggesting available names based on your input. It’s like having a creative brainstorming partner at your fingertips.

These domain name tools can spark unexpected ideas and help you think outside the box:

• Namecheap: A powerful tool with a ton of options.
• NameMesh: Explore combinations based on popularity, common phrases, and more.
• Namelix: AI-powered for short and snappy names.
• Instant Domain Search: Real-time suggestions as you type.
• DomainWheel: AI-driven with easy-to-use features.

Tips for Using Domain Name Generators:

• Be specific: The more detailed your keywords, the better the suggestions.
• Experiment: Try different combinations and synonyms.
• Review critically: Make sure the final choice aligns with your brand and is easy to remember.

6. Buy Multiple Domain Names

It’s better to be safe than sorry! Once you’ve found the perfect domain name, don’t stop there. Consider purchasing variations of your domain name, especially if you’re worried about competitors trying to snag a similar name. This can help protect your brand identity and prevent any confusion among customers.

• Avoid Lost Traffic: By registering common misspellings, you can redirect users to your main site, even if they make a mistake.
• Maintain Loyalty: Keep customers connected to your brand even if they stumble upon a competitor’s site.
• Protect Against Cybercriminals: Protect your brand from phishing attacks and other online threats by securing multiple variations of your domain name.
• Avoid Cybersquatting: Don’t let someone else profit from your hard work. Registering multiple variations helps you maintain control over your brand.
• Stay Ahead of the Curve: Leverage new gTLDs to further strengthen your branding efforts.

7. Use Keywords

Climb higher in search engine rankings by sprinkling some relevant keywords into your domain name when you select a domain name. This can give your website a natural SEO boost and help users understand what your site is all about at a glance.

Keywords in your domain name tell search engines exactly what your site is about. This can significantly improve your ranking for those terms, leading to more organic traffic and better visibility.

What to do when choosing a domain name for SEO?

• Research is Key: Before settling on a domain name, do your keyword research homework. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you identify high-volume, low-competition keywords that truly represent your business.
• Long-Tail Advantage: Consider long-tail keywords – those specific phrases with three or more words. They often have lower competition and can attract more targeted visitors who are genuinely interested in what you offer (e.g., “organic coffee shop in Seattle”).
• Keyword Placement: Aim to include your primary keyword within the domain name itself. For instance, “BestBakerySeattle.com” clearly tells everyone you’re a bakery in Seattle.

A Word of Caution: While keywords are your friend, don’t overdo it. Stuffing your domain name with multiple keywords can make it sound unnatural and even get you penalized by search engines. Keep it clear, concise, and easy to remember!

8. Keep It Short

Conciseness is the golden rule in choosing a website domain name. A concise domain name is easier to remember, type, and share. Aim for a domain that’s 15 characters or less.  

9. Target Your Geographic Area

Think local, target local! If your business is all about serving a specific area, let your domain name show it! Incorporate geographic keywords or use country-specific extensions like .us or .uk when you select the domain name. This helps search engines understand your local focus and can boost your visibility among potential customers in your area.

10. Act FAST

Good domain names can be snatched up in a blink of an eye. Once you find that perfect name, don’t hesitate. Remember, someone else might be eyeing the same domain, so register it immediately to avoid disappointment when choosing a domain name for a personal website. 

11. Make It Easy to Type

Nobody likes to struggle with a complicated domain name. Avoid using complex spellings or unusual characters that could lead to typos during domain selection. Remember, the easier it is for people to type your domain name, the more likely they are to remember it and visit your site.

Note: This is all the more important with AI speech recognition technology. With voice assistants and speech-to-text technology becoming more common, choose a domain name that is easy to type and pronounce, even for those using voice commands.

Best Practices:

• Go letter-perfect: Stick to letters (A-Z) for a simple, user-friendly domain.
• Test the sound: Say your domain out loud. Is it clear and easy to pronounce? Imagine someone telling a friend about it. Can they repeat it back without stumbling?
• Get feedback: Run some potential names by friends or colleagues. Do they understand the spelling and pronunciation easily?

12. Register Your Domain Name

Once you’ve found the perfect domain name, the next step is to register it with a trusted domain registrar. This will officially make it yours, ensuring that no one else can claim it. To make it officially yours, here’s how to register your domain:

1. Add to Cart: Select your domain and any additional services you need.
2. Provide Information: Fill out the registration form with accurate contact details.
3. Make Payment: Pay the registration fee (usually around $10-$15 per year).
4. Confirm Registration: You’ll receive a confirmation email with important details.
5. Set Up Your Domain: Configure DNS settings or link it to a web hosting service.

Important Considerations:

• Registration Duration: Choose a registration period (1-10 years) and consider auto-renewal to avoid losing your domain.
• Privacy Protection: Protect your personal information with privacy protection services.
• Monitor and Maintain: Keep track of renewal dates and review your domain strategy regularly.

13. Choose a Relevant Extension

A well-chosen extension can enhance your brand identity and improve your search engine ranking. While .com is a popular choice, don’t be afraid to consider industry-specific extensions. For example, a bakery might benefit from using .bakery or .cafe to communicate its business type.

14. Avoid Double Letters

Double letters in your domain name might seem like a harmless choice, but they can create some unintended consequences:

• Clarity Concerns: Domain names with double letters can be harder to read at a glance, especially in search results. Think of “coolcats.com” – it might be misread as “coolcat.com,” leading to confusion and missed traffic.
• Typo Troubles: Double letters are magnets for typos! Users might accidentally type “ballooon.com” instead of “balloon.com,” sending them on a wild goose chase. This can be frustrating and hurt your user experience.

The solution? Opt for a clean and simple domain name that’s easy to read and type. If your desired name contains double letters, consider using synonyms or alternative phrases that convey the same meaning without repetition. This will ensure users find you effortlessly and have a smooth, frustration-free experience on your site.

15. Be Unique

Having a unique domain name is your ticket to standing out. A unique domain name helps you differentiate yourself from competitors and leaves a lasting impression on your audience.

Here’s how to keep it simple yet memorable:

• Ditch the Generic: Skip boring names that blend in. Choose something that captures your brand’s essence.
• Get Creative: Play with puns, rhymes, or alliteration! Think “BrewedAwakening.com” for a coffee shop.
• Be Unique: Craft a new term by merging relevant words (e.g., “Infotech” for tech) or consider altering spellings or creating entirely new ones!
• Check Competitors: See what others in your niche use for inspiration but avoid choosing a name already trademarked.

Frequently Asked Questions (FAQ)

How long should my domain name be?

A shorter domain name is generally easier to remember and less prone to typos. Aim for 15 characters or less for the best user experience when choosing a website domain name.

Can I change my domain name later?

While it’s possible to change your domain name later, it’s generally not recommended. Changing your domain name can negatively impact your search engine rankings and brand recognition. It’s like moving your business to a new location with a different address – it can be confusing for customers and may take time to recover.

What if my preferred domain name is taken?

If your preferred domain name is already taken, here are some options:

• Variations: Try different variations of your desired name, such as adding hyphens, numbers, or using synonyms.
• Extensions: Explore alternative extensions like .net, .org, or industry-specific options.
• Domain Name Generators: These tools can suggest creative alternatives based on your keywords.