Top 10 Best Mobile In-App Feedback Tools to Try in 2024

In 2025, gathering user feedback is crucial for developers and businesses. In-app feedback allows users to provide insights and opinions directly within an application, helping to identify bugs, improve user experience, and prioritize features.

According to Business of Apps, in-app messages are proven to boost retention by 30% when properly implemented. This article explores the significance of in-app feedback, providing a guide on how to collect it effectively. We’ll also introduce the top ten best mobile in-app feedback tools to try in 2024. Let’s delve into the world of in-app feedback and discover how it can empower you to create user-centric mobile experiences. 

What is In-App Feedback?

In-app feedback is a method of collecting user insights directly within an application. It eliminates extra steps users might have to take to provide feedback, such as clicking an external link or navigating away from the app1. This method can include pop-ups, surveys, rating systems, and feedback widgets integrated into the app’s interface.

Why Should You Collect Feedback for Mobile Apps?

Collecting feedback is crucial for several reasons:

Identify Bugs and Issues: In-app feedback allows users to report problems they encounter, helping developers fix them promptly. According to Shake, 41% of developers report that the biggest barrier to finding and fixing bugs faster is reproducing the bug. User feedback can help provide detailed information that makes it easier to reproduce and address issues.

Improve User Experience: Collect in-app feedback to understand users’ preferences and enhance your app. 80% of users appreciate apps that value their input, leading to higher satisfaction, positive reviews, and better app store ratings. According to Semrush, 84% of companies that prioritize customer experience see an increase in revenue.

Prioritize Features: Insights from users can help prioritize new features or enhancements. Think with Google reports that 66% of smartphone users prefer apps with a wide range of features. By aligning features with user requests, collected from built-in user feedback tools, businesses can boost engagement and drive conversions.

Boost Engagement and Retention: Engaging users by valuing their opinions can increase loyalty and retention. Companies that focus on customer retention are 60% more profitable, and customers with an emotional relationship with a brand have a 306% higher lifetime value.

Save Development Costs: Early detection of issues can reduce the time and cost of development via app user feedback collection. For example, a study by Functionize showed that fixing bugs early in the development cycle can save up to 30 times the cost compared to fixing them post-release.

A Guide on How to Collect In-App Feedback on Mobile Apps

In-app feedback is a powerful tool that can help you improve your mobile app and make it more user-friendly. Here’s a guide to help you collect in-app feedback from your users:

1. Choose the Right Tools:

When selecting tools for your app, thorough research is crucial to ensure alignment with your specific needs. Factors like customization options, integration ease, and reporting capabilities should be considered. Some popular tools in this domain include Qualaroo for user insights, Pendo for in-app guidance, Instabug for bug reporting, Apptentive for user engagement, and Feedbackify for collecting user feedback.

2. Design Engaging Surveys:

To craft effective in-app surveys, start by designing concise and targeted questions that address specific aspects of your app. Use clear and simple language that’s easy for users to understand. Incorporate visuals like images, icons, or emojis to enhance visual appeal and make the surveys more engaging.

Keep the surveys brief to prevent overwhelming users, aiming for a maximum of 3-5 questions. Personalize the surveys based on user demographics, app usage patterns, or other relevant factors. This approach not only increases user engagement but also provides valuable insights for improving your app.

3. Use Pop-Ups Wisely:

Determine the optimal time to display pop-ups based on user behavior and app context. Avoid interrupting users during critical tasks or when they are actively engaged in the app. Instead, display pop-ups at natural transition points, such as after completing a task or reaching a specific milestone. Additionally, provide users with a clear indication of how their feedback will be used and the value it brings to the app.

4. Offer Multiple Feedback Channels:

To accommodate diverse preferences and cater to different situations, provide users with multiple channels for providing feedback. In addition to traditional surveys, offer options such as in-app ratings, direct messages, or email feedback forms. Consider integrating with popular social media platforms or messaging apps, making it convenient for users to share their thoughts and suggestions. Ensure that all feedback channels are easily accessible within the app for seamless user engagement. 

5. Analyze and Act on Feedback:

To enhance user experience, feedback from diverse channels should be thoroughly reviewed and analyzed to uncover common themes, patterns, and potential areas for improvement. Prioritization of this feedback should consider factors such as relevance, feasibility, and potential impact. User insights should serve as a guiding force in implementing changes and enhancements, and users should be kept informed of the actions taken in response to their valuable feedback. 

Top 10 Best Mobile In-App Feedback Tools to Try in 2024

Here’s an overview of the top 10 mobile in-app feedback tools to consider in 2024, highlighting their features, pros and cons, and pricing based on reviews from Vinova’s experience with them in mobile app development.

1. Qualaroo

Qualaroo is a versatile feedback tool that offers NPS, CES, and in-app surveys, allowing businesses to collect user insights directly within their applications. It is a powerful in-context survey tool that enables businesses to capture user feedback directly within their applications. 

Users appreciate its targeted surveys, which can be customized based on user behavior and demographics. Many reviewers on Reddit commend its ability to achieve high response rates (10-30%) by placing surveys at strategic moments during the user journey. However, some users note that the dashboard can be confusing to navigate due to limited filtering options.

• Features:
  • In-app surveys and pop-ups (Nudges)
  • Advanced targeting options
  • AI-driven sentiment analysis
  • Multi-channel support (web, mobile, email)
• Pros:
  • High response rates (10-30%)
  • Customizable survey designs
  • Real-time feedback collection
• Cons:
  • Learning curve for advanced features
  • Pricing can be high for larger teams
• Pricing: Free plan available for up to 50 responses; paid plans start at $40/month.

2. ProProfs Survey Maker

ProProfs provides a comprehensive survey solution that encompasses email surveys, polls, and web forms, catering to diverse feedback needs. Recognized for its user-friendly interface and versatility, ProProfs Survey Maker excels in creating various survey types, including email surveys and polls. 

ProProfs’ user reviews and ratings praise its extensive template library, allowing users to design engaging surveys without technical expertise. However, advanced customization options may be limited compared to specialized tools.

• Features:
  • Customizable survey templates
  • Real-time reporting and analytics
  • Integration with various platforms
• Pros:
  • User-friendly interface
  • Extensive template library
• Cons:
  • Limited customization options for advanced users
  • Some features may require additional costs
• Pricing: Starts at $10/month for basic features.

3. Alchemer

Alchemer offers in-app surveys, rating prompts, and broadcast popups to gather actionable insights from user feedback.

It boasts robust features for creating surveys and collecting feedback across multiple channels. Reddit users praise its advanced survey logic and branching capabilities, allowing for tailored questions based on previous responses. However, the learning curve can be steep for new users trying to maximize its comprehensive analytics capabilities.

• Features:
  • Advanced survey logic
  • Multi-channel distribution
  • Integration with CRM systems
• Pros:
  • Highly customizable surveys
  • Strong reporting capabilities
• Cons:
  • Can be complex for new users
  • Higher pricing tiers may be necessary for full functionality
• Pricing: Plans start at $49/month.

4. Instabug

Instabug seamlessly merges in-app surveys with bug reporting, enabling users to provide immediate feedback on issues.

Instabug sets itself apart by combining in-app feedback collection and bug reporting. This dual approach resonates with users, allowing them to report issues while providing valuable feedback simultaneously. Quora users particularly appreciate Instabug’s seamless integration with mobile apps, although some raise concerns about the pricing structure for smaller teams.

• Features:
  • Bug reporting alongside surveys
  • In-app messaging and prompts
  • User satisfaction ratings
• Pros:
  • Seamless integration of feedback and bug reporting
  • Useful for development teams
• Cons:
  • Primarily focused on mobile apps
  • May not suit all types of businesses
• Pricing: Starts at $149/month.

5. Survicate

Survicate enables businesses to collect user feedback across multiple channels, offering a centralized hub for feedback management. It is particularly valued for its multi-channel survey capabilities, which allow businesses to gather feedback through various platforms such as web and mobile apps. 

Reviewers on Reddit appreciate its user-friendly interface and effective analytics dashboard, highlighting these as key strengths. However, some users have suggested that customer support could be further enhanced.

• Features:
  • Email, web, and in-app surveys
  • Customizable feedback forms
  • Integration with marketing tools
• Pros:
  • Easy to set up and use
  • Good analytics dashboard
• Cons:
  • Limited advanced features compared to competitors
  • Some users report slow customer support
• Pricing: Free plan available; paid plans start at $89/month.

6. PollFish

PollFish specializes in market research and third-party surveys, offering a unique approach to gathering user insights and access to a large pool of respondents. 

While its quick turnaround time for survey results is often praised by users on Quora, some reviewers caution that costs can escalate quickly depending on the number of responses required.

• Features:
  • Access to a large pool of respondents
  • Customizable survey design
  • Real-time results tracking
• Pros:
  • Quick turnaround on survey results
  • Extensive reach for market research
• Cons:
  • Costs can add up depending on the number of responses needed
  • Less focus on in-app feedback specifically
• Pricing: Pay-per-response model; pricing varies based on audience size.

7. SurveyMonkey

SurveyMonkey is a well-known platform that includes AI-based data analysis and various survey types suitable for different needs.

One of the most recognized survey tools available, SurveyMonkey offers a wide range of question types and templates. Users appreciate its strong analytics capabilities and ease of use. However, some Reddit users have pointed out that the free version has limited features, which may not meet all business needs.

• Features:
  • Extensive question types and templates
  • Advanced analytics tools
  • Multi-channel distribution options
• Pros:
  • Highly reputable platform with a large user base
  • Strong analytics capabilities
• Cons:
  • Free version has limited features
  • Can be expensive for premium features
• Pricing: Free basic plan; paid plans start at $25/month.

8. Mopinion

Mopinion, a platform dedicated to enhancing customer experience management, leverages feedback collection and sentiment analysis to offer a robust analytics dashboard. This dashboard facilitates the consolidation of insights gathered across various channels. While recognized for its capabilities, user reviews and ratings indicate that some users find the interface overwhelming due to its extensive features.

• Features:
  • Real-time feedback collection
  • Sentiment analysis tools
  • Integration with various platforms
• Pros:
  • Comprehensive analytics dashboard
  • Strong focus on customer experience
• Cons:
  • Interface can be overwhelming for new users
  • Pricing may be high for small businesses
• Pricing: Starts at approximately $99/month.

9. Pendo

Pendo, designed for product teams, gathers in-app feedback through surveys and message prompts. Users value its integration with product management workflows and effective user engagement tracking. While the setup process may be time-consuming, reviewers generally find it worthwhile for the insights gained.

• Features:
  • In-app messaging capabilities
  • User onboarding tools
  • Analytics dashboard
• Pros:
  • Integrates well with product management workflows
  • Useful for SaaS companies
• Cons:
  • May require significant setup time
  • Pricing can be prohibitive for smaller teams
• Pricing: Custom pricing based on needs.

10. Delighted

Delighted assists businesses in tracking customer satisfaction effectively by offering iOS app surveys, data dashboards, and reports. Specializing in NPS surveys, Delighted provides an uncomplicated method for gathering customer feedback via mobile apps. 

Users appreciate its simple setup and use, along with automated follow-ups that boost response rates. While some Quora users have noted a potential lack of advanced features compared to more comprehensive tools, Delighted remains a valuable resource for businesses seeking to enhance customer satisfaction.

• Features:
  • Simple NPS surveys
  • Automated follow-ups
  • Data visualization tools
• Pros:
  • Easy to use with minimal setup required
  • Good integration options
• Cons:
  • Limited advanced features compared to others
  • Focused primarily on NPS
• Pricing: Starts at $249/month.

Frequently Asked Questions

What is in-app feedback?

In-app feedback is a crucial method for gathering valuable insights and opinions from users directly within an application. It enables app developers and product teams to understand user experiences, identify areas for improvement, and make data-driven decisions to enhance their products. By collecting in-app feedback, businesses can gain a deeper understanding of their users’ needs, preferences, and pain points, allowing them to create more engaging and user-friendly experiences.

Why is it important to collect feedback?

Collecting feedback is essential for several reasons:

• Bug identification: In-app feedback helps identify bugs, crashes, and technical issues that users encounter while using the app. This information enables developers to promptly address and resolve these issues, ensuring a smooth and stable user experience.
• User experience improvement: Feedback provides valuable insights into users’ experiences with the app, including their likes, dislikes, and suggestions for improvement. This information helps product teams make informed decisions about design changes, feature enhancements, and overall usability improvements.
• Prioritization of features: In-app feedback helps prioritize new features and functionalities based on user demand and feedback. By understanding what features are most important to users, developers can focus their efforts on delivering the most impactful updates and enhancements.
• Engagement boost: Collecting feedback demonstrates to users that their opinions are valued and that the app development team is actively working to improve the product. This can lead to increased user engagement and loyalty, as users feel more connected to the app and its development process.
• Cost savings: By proactively addressing issues identified through in-app feedback, businesses can save time and resources that would otherwise be spent on fixing problems after they have become widespread. This cost-effective approach helps streamline development processes and optimize development budgets.

How can I collect in-app feedback?

There are several ways to collect in-app feedback:

• Surveys: In-app surveys allow users to provide detailed feedback on specific aspects of the app, such as features, design, or functionality. Surveys can be targeted to specific user segments or triggered based on user behavior.
• Pop-ups: Pop-up feedback forms can be displayed at key moments in the user journey, such as after completing a task or encountering an issue. Pop-ups are a convenient way to collect quick feedback without disrupting the user experience.
• Rating systems: Rating systems allow users to rate the app overall or specific features on a scale. This feedback provides valuable insights into user satisfaction and helps identify areas for improvement.
• Feedback widgets: Feedback widgets are small, unobtrusive elements that can be integrated into the app’s interface. These widgets enable users to quickly provide feedback or report issues without leaving the app.

What are some popular in-app feedback tools?

Several popular in-app feedback tools are available to help businesses collect user insights effectively. Some of these tools include:

• Qualaroo
• ProProfs Survey Maker
• Alchemer
• Instabug
• Survicate
• PollFish
• SurveyMonkey
• Mopinion
• Pendo
• Delighted

How often should I collect feedback?

Regularly collecting in-app feedback is essential to ensure continuous improvement and user satisfaction. The frequency of feedback collection may vary depending on the app and its user base. However, it is generally recommended to collect feedback at key milestones, such as after major updates or when significant changes are made to the app. Additionally, ongoing feedback collection through in-app feedback tools allows businesses to gather real-time insights and address issues promptly.