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FACEBOOK TAKES AUGMENTED REALITY TO A WHOLE NEW LEVEL WITH FACEBOOK SPARK AR

FACEBOOK TAKES AUGMENTED REALITY TO A WHOLE NEW LEVEL WITH FACEBOOK SPARK AR

Facebook in recent times has been plagued with major controversies involving their handling of data meant to be private down to fake news and hate speech. Finally, there is some good news for Facebook which revolves around augmented reality. In Facebook’s F8 developer annual conference, it was announced that AR filters would be available across all Facebook’s products. This would introduce the filters to Facebook’s newsfeed, Instagram and, messenger. With this announcement, Facebook would most likely have one of the largest AR platforms globally. The basis for the AR filters is the Camera Effects Platform that was unveiled by CEO Mark Zuckerberg at F8 event last year where the filter was introduced first to Facebook’s original camera with the goal of interacting with items mostly digital which can be found around the world. An example of this can be seen in selfie filters where dog ears can be seen hanging just above the head of the person taking the selfie. However, with the introduction of AR filters to other Facebook’s products, Facebook is poised to set itself apart from its competitors. The aim of AR filters can be seen in the diversity or variation of the filters in relation to the application being used. This was emphasized on by Ficus Kirkpatrick who is an engineering director in charge of AR projects for Facebook. He explained that because no two applications are the same, the need for diversity is important. He said “while Facebook is more about intimacy between loved ones, Instagram focuses more on products and icons. This simply means that the filters will be somewhat customized depending on...
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