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Building Your E-Commerce Store from the Ground Up

Building Your E-Commerce Store from the Ground Up What features go into the successful creation of an online store? From an outward point of view, important variables such as presentation and quality products will naturally come to mind. Although there is no doubt that these concerns are very real, many start-up business owners fail to appreciate that what takes place behind the scenes is just as important. In this respect, we are referring to the digital architecture behind an e-commerce platform. Cookie-cutter templates and outdated software applications simply will not do. Only the most modern of solutions should be embraced and this is the reason why we will examine a handful of expert tips engineered to ensure that your online store is provided with a strong foundation.   The Main Tenets of a Successful Online E-Commerce Platform Any sales-oriented website needs to be able to exhibit an all-around user-friendly appeal. We are not only referring to the experience of the client in this manner. It is just as pivotal that stakeholders (such as employees and managers) are provided with a top-down point of view so that they can better appreciate how the business is performing. Another suggestion is to use a professional ecommerce store builder which offers a host of intuitive tools. This application will enable you to track current sales campaigns as well as to better understand how customers are reacting to specific products or services. Some of the hallmarks of a prestigious third-party provider include: The ability to accept a variety of payment methods (bank transfers, credit cards and e-wallets). A centralised means to analyse sales figures. Customer and...

FACEBOOK TAKES AUGMENTED REALITY TO A WHOLE NEW LEVEL WITH FACEBOOK AR STUDIO

Facebook in recent times has been plagued with major controversies involving their handling of data meant to be private down to fake news and hate speech. Finally, there is some good news for Facebook which revolves around augmented reality. In Facebook’s F8 developer annual conference, it was announced that AR filters would be available across all Facebook’s products. This would introduce the filters to Facebook’s newsfeed, Instagram and, messenger. With this announcement, Facebook would most likely have one of the largest AR platforms globally. The basis for the AR filters is the Camera Effects Platform that was unveiled by CEO Mark Zuckerberg at F8 event last year where the filter was introduced first to Facebook’s original camera with the goal of interacting with items mostly digital which can be found around the world. An example of this can be seen in selfie filters where dog ears can be seen hanging just above the head of the person taking the selfie. However, with the introduction of AR filters to other Facebook’s products, Facebook is poised to set itself apart from its competitors. The aim of AR filters can be seen in the diversity or variation of the filters in relation to the application being used. This was emphasized on by Ficus Kirkpatrick who is an engineering director in charge of AR projects for Facebook. He explained that because no two applications are the same, the need for diversity is important. He said “while Facebook is more about intimacy between loved ones, Instagram focuses more on products and icons. This simply means that the filters will be somewhat customized depending on...
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