How Brands Used PWA to Write Their Success Stories
Rich with Features, PWA Is a Sales Booster for Brands
1. Twitter Lite PWA
Twitter has nearly 320 million monthly active users around the world that consume, create, and share information. With over 80% of users on mobile, Twitter aimed the mobile web experience to be faster, more reliable, and more engaging.
Twitter Lite PWA helped the microblogging platform combine the best of the modern web and native app features. It helped deliver a robust experience with instant loading capabilities, increased user engagement, and lower data consumption. Thus, recording a 20% decline in bounce rate and 65% increase in page per session.
MakeMyTrip a travel booking site operative in India saw a 160% increase in shopper sessions (a triple conversion rate) after launching a PWA that allows users to seamlessly book travel tickets and hotels regardless of time, location, or network availability.
Alibaba.com, the world’s largest online B2B trading platform, serving 200+ countries and regions saw a 76% increase in total conversions across browsers after upgrading their site with Progressive Web App (PWA).
With PWA, Alibaba was able to hook both first time visitors as well as repeat visitors. With “Add to Home Screen” prompt and push notifications the company was able to re-engage users by four times as compared to other mobile users.
Lancome the luxury cosmetics brand wanted a fast app-like solution to drive traffic and sales. The beauty brand built a PWA and saw a 53% increase in session length, 17% increase in conversions, and 8% increase in conversion rates on recovered rates via push notifications.
Pinterest when came to know of their slow website experience and after they identified only 1% of their visitors converted to signups and installs for iOS and Android, they decided to build a PWA. Interestingly, after upgrading their site to PWA, Pinterest experienced a 40% increase in traffic, 44% increase in ad revenue rate, and a 60% increase in user engagement.
The Pinterest PWA requires only 150 KB of data storage, which is much less than the native Android (9.6MB) and iOS (56MB) apps.
This content was originally published here.