Welcome to the definitive list of the Top 10 Mobile Game Developers of 2025! In this dynamic and ever-evolving industry, innovation and player engagement are key to success.
This year, we’ve seen some incredible achievements and groundbreaking strategies from the leaders in mobile gaming. From Tencent’s continued dominance with global blockbusters to Azur Games’ hyper-casual download records, each developer on this list has made a significant impact.
Join us as we dive into the success stories, revenue figures, and notable titles that define the top players in the mobile gaming world of 2025.
Table of Contents
1. Tencent
- 2024 Revenue: $6.2 billion (USD)
- Notable Titles: Honor of Kings, PUBG Mobile
Tencent, a global technology conglomerate founded in 1998, continues to reign supreme as the undisputed leader in the mobile gaming market. Originating as an instant messaging service provider, Tencent has strategically expanded its operations into a diverse range of sectors, including social media, e-commerce, cloud computing, and, most notably, online gaming. This diversified portfolio provides a robust foundation for its continued dominance.
Honor of Kings remains a crown jewel in Tencent’s portfolio, reclaiming the top spot in global mobile game revenue rankings in April 2025. The game continues to be a significant revenue driver, with its success attributed to engaging gameplay and a strong Chinese user base. PUBG Mobile, another flagship title, contributed significantly to Tencent’s gaming revenue, with its performance as a top international game continuing to drive growth.
The company’s international gaming revenue saw a 35% year-over-year increase in Q2 2025, driven by titles like PUBG Mobile and games from its subsidiary, Supercell. Tencent’s overall gaming revenue for Q2 2025 experienced a 13.7% year-over-year increase, reaching approximately RMB 22.8 billion ($3.2 billion USD). This impressive growth is a testament to the company’s strategic partnerships, a wave of successful new game launches like FragPunk and MARVEL Mystic Mayhem, and the enduring popularity of its core titles. The company also highlighted its investment in AI, which has contributed to revenue growth in both games and marketing services.
Strategic Diversification and Global Reach:
Tencent’s dominance in the mobile gaming market is not solely reliant on individual game successes, but rather on a comprehensive strategy that encompasses diversified revenue streams, strategic global partnerships, and a keen understanding of player engagement. The company’s ability to leverage its vast resources and market reach across multiple sectors provides a significant competitive advantage, positioning Tencent for continued leadership in the ever-evolving mobile gaming landscape.
2. Azur Games
- 2024 Downloads: 1.4 billion
- Notable Titles: Stacky Bird, Dino Game
Azur Games, established in 2017, has quickly become a global leader in the mobile gaming space, particularly within the hyper-casual genre. The company’s portfolio, which also includes midcore offerings, boasts an impressive cumulative download count exceeding 10 billion as of mid-2025.
While precise download figures for individual games like Stacky Bird and Dino Game are not publicly disclosed, the company’s overall download performance underscores its market dominance in this segment. Azur Games’ strategic focus has been shifting towards midcore games, though its legacy in the hyper-casual market remains strong. The company’s top-performing titles by downloads in 2025 include WormsZone.io, Stack Ball, and Bottle Jump 3D.
A key strategic decision in 2025 for Azur Games is its focus on continuous improvement and long-term player value. Rather than relying solely on new game releases, the company has emphasized iterating upon its existing portfolio. This approach, characterized by continuous updates and player engagement initiatives, has proven successful. This indicates a sophisticated understanding of the hyper-casual market, where player retention and long-term engagement are crucial for sustained success.
Strategic Differentiation: Azur Games’ success in 2024 highlights the viability of a business model centered on continuous improvement and player engagement within the hyper-casual space. By prioritizing optimization of existing titles, Azur Games has demonstrated a cost-effective and impactful approach to maximizing revenue and maintaining market leadership, a contrast to the new-release-heavy strategies often employed by competitors.
3. Scopely
- 2024 Revenue: $1.96 billion (USD)
- 2025 Performance: Surpassed $10 billion in cumulative lifetime revenue as of early 2025.
- Notable Titles: Stumble Guys, MONOPOLY GO!, Pokémon GO!
Founded in 2011, Scopely has rapidly ascended to become a dominant force in the mobile gaming industry, showcasing a remarkable track record of over $10 billion in cumulative revenue. The company’s strategic approach centers on a combination of high-quality in-house game development and carefully selected partnerships.
Scopely’s 2024 trajectory was further defined by a series of strategWhile Stumble Guys remains a notable title in Scopely’s lineup, the company’s financial performance in 2025 was significantly buoyed by the continued success of MONOPOLY GO!, which reached a milestone of over $5 billion in lifetime revenue. This impressive growth highlights the company’s ability to create and manage blockbuster titles. A defining strategic move for Scopely in 2025 was its acquisition of Niantic’s games business, which includes the global sensation Pokémon GO!. This $3.5 billion deal strengthens Scopely’s market position and expands its diverse portfolio with another top-performing, community-driven title.
A key element of Scopely’s competitive advantage lies in its data-centric approach to user engagement and game optimization, allowing for rapid iteration and continuous improvement in player experience across all its properties.ic acquisitions and new game launches, strengthening its market position and expanding its diverse portfolio. A key element of Scopely’s competitive advantage lies in its data-centric approach to user engagement and game optimization. This emphasis on data-driven decision-making allows for rapid iteration and continuous improvement in player experience.
Strategic Insight: Scopely’s impressive financial performance, particularly the blockbuster success of MONOPOLY GO!, highlights the company’s adeptness at leveraging established intellectual property and executing highly effective monetization strategies. The combination of organic growth and strategic acquisitions positions Scopely for continued success in the dynamic mobile gaming sector.
4. NetEase
- 2024 Revenue: $1.67 billion (USD)
- 2025 Revenue: $3.2 billion (USD) for Q2 2025 games and related value-added services
- Notable Titles: Identity V, FragPunk, Dunk City Dynasty, Marvel Rivals, Naraka: Bladepoint, World of Warcraft
NetEase, a cornerstone of the Chinese internet and gaming landscape since its founding in 1997, maintained its strong market position in 2024. The company’s diverse portfolio, encompassing both original IP and strategic collaborations (notably with Blizzard Entertainment for titles such as World of Warcraft in China), continues to be a key driver of revenue.
In Q2 2025, NetEase’s games and related value-added services revenue rose by 13.7% year-over-year. This growth is attributed to a combination of successful new title launches, such as FragPunk, Dunk City Dynasty, and MARVEL Mystic Mayhem, as well as sustained performance from established franchises. This includes games like Identity V, which ranked on the iOS top-grossing chart in China following a seasonal update, and the popular PC game Fantasy Westward Journey Online, which reached a new all-time high with over 2.93 million concurrent players. The company also continues its collaboration with Blizzard, with the launch of a new China-exclusive server for World of Warcraft.
Identity V, while a significant title within NetEase’s portfolio, experienced some reported technical challenges in 2024, specifically intermittent network latency issues (“ping spikes”) impacting the overall player experience. While precise revenue figures for Identity V are not publicly disclosed, NetEase’s overall gaming division reported substantial growth, with a year-over-year revenue increase exceeding 11%. This growth is attributed to a combination of successful new title launches and sustained performance from established games.
Key Takeaway: NetEase’s robust performance in 2024 underscores the effectiveness of its diversified portfolio strategy and its commitment to international growth. While Identity V faced minor technical headwinds, the company’s overall financial results demonstrate resilience and a strong capacity for adaptation in the evolving mobile gaming market.
5. Dream Games
- 2024 Revenue: $1.46 billion (USD)
- 2025 Revenue: ~$1.4 billion+ (USD)
- Notable Titles: Royal Match, Royal Kingdom
Dream Games, despite its relatively recent entry into the market in 2019, has swiftly established itself as a major player in the casual gaming sector, primarily through the phenomenal success of its flagship title, Royal Match. This title has not only captured a significant market share but has also redefined the benchmarks for success within the highly competitive match-3 genre.
Royal Match itself has been a financial juggernaut. In 2025, the game continued its dominance, surpassing $6 billion in lifetime user spending. This impressive growth is further underscored by the game’s widespread adoption, boasting over 351 million installations since its 2021 debut. Royal Match remains a top performer, outperforming its closest rival, Candy Crush Saga, in monthly revenue as of April 2025. The company’s portfolio has also expanded with the successful new title, Royal Kingdom.
The dominance of Royal Match is particularly striking within the match-3 subgenre; in 2024, it accounted for more than half of all in-app purchase (IAP) revenue generated by match-3 games, accumulating a total of $3.1 billion since its launch. This performance highlights Dream Games’ exceptional ability to innovate and excel within a well-established and fiercely contested category.
Strategic Focus and Implications:
Dream Games’ trajectory demonstrates the potential for significant disruption even within mature game genres. By focusing intently on a single, highly polished title, the company has achieved exceptional financial results and market penetration. This concentrated approach stands in contrast to the diversified portfolios or acquisition-driven strategies of some competitors, providing a compelling case study in the power of focus and execution.
6. Playrix
- 2024 Revenue: $1.66 billion (USD)
- 2025 Revenue: N/A (precise figure not disclosed), but revenue is over $2.8 billion (USD)
- Notable Titles: Gardenscapes, Homescapes, Township
Playrix, a veteran of the mobile gaming industry since its founding in 2004, continues to demonstrate its enduring strength in the simulation genre. The company’s portfolio, anchored by the widely recognized titles Gardenscapes and Homescapes, consistently ranks among the top performers globally.
While precise revenue figures for individual titles in 2025 are not publicly available, Playrix’s games remain significant revenue drivers. For example, in the first half of 2025, Gardenscapes generated an estimated $245 million, while Homescapes and Township also posted strong numbers. Playrix’s games continue to see regular content updates, with Gardenscapes expanding to over 16,000 levels, which keeps the gameplay experience fresh and appealing to its massive player base.
The company also continues to use strategic expeditions and live events as key drivers for monetization. Playrix’s overall performance in 2025 reflects the effectiveness of its long-term strategy. The company’s success is directly attributable to its commitment to providing continuous updates and fresh content within its established titles. This approach fosters player retention and drives consistent revenue streams.
Strategic Longevity and Player Engagement:
Playrix’s model represents a compelling case study in sustained success within the mobile gaming landscape. Rather than chasing rapid expansion through new title releases or aggressive acquisitions, the company has focused on nurturing its existing properties and cultivating a dedicated player community. This approach, characterized by consistent engagement and high-quality content updates, underscores the importance of long-term player value and organic growth.
7. King
- 2024 Revenue: $1.44 billion (USD)
- 2025 Revenue: ~$1.45 billion (USD)
- Notable Titles: Candy Crush Saga
King, a name synonymous with casual gaming since its founding in 2003, maintains its prominent position in the industry, largely on the enduring strength of its iconic title, Candy Crush Saga. Acquired by Activision Blizzard in 2016, King has leveraged this partnership to further expand its reach and influence.
In 2024, King’s overall revenue reached approximately $1.44 billion. Candy Crush Saga remains a perennial top-grosser within the casual gaming category. Its continued success is a product of King’s commitment to providing regular content updates and engaging seasonal events, such as the Candy Crush All Stars 2025 tournament which saw over 15 million players compete globally. As of mid-2025, the game has expanded to over 16,000 levels, keeping the gameplay experience fresh and appealing to its massive player base.
In 2025, King’s overall revenue held steady, reflecting the effectiveness of the company’s strategic approach, which combines innovative marketing initiatives with a focus on maintaining player engagement through recurring in-game events. This strategy has solidified Candy Crush Saga’s position as a leader in the casual gaming market and a reliable revenue generator for King.
Strategic Resilience and Brand Power:
King’s sustained success, largely driven by a single flagship title, demonstrates the remarkable power of brand recognition and a well-executed live-operations strategy. The company’s ability to maintain Candy Crush Saga‘s relevance and profitability years after its initial release is a testament to the enduring appeal of well-designed casual games and the importance of continuous player engagement. This contrasts with strategies reliant on rapid new game releases or acquisitions, highlighting the potential for long-term success through focused brand cultivation.
8. Supercell
- 2024 Revenue: $1.42 billion (USD)
- 2025 Performance: Supercell’s games continue to perform strongly, with key titles seeing significant updates and a new game announced for global launch.
- Notable Titles: Clash of Clans, Brawl Stars, Clash Royale, mo.co
Supercell, founded in 2010, has consistently distinguished itself in the mobile gaming industry through a unique organizational structure and a strong emphasis on community engagement. Known for hit titles like Clash of Clans and Brawl Stars, the company fosters innovation by empowering small, independent teams to develop and manage their games.
In 2024, Supercell’s revenue held firm at approximately $1.42 billion. Supercell’s games maintained a strong overall revenue stream into 2025, driven by the exceptional performance of Brawl Stars and the continued resilience of its other flagship games. This sustained performance is directly attributable to the company’s unwavering commitment to fostering a strong sense of community and delivering regular, high-quality content updates.
New games, such as the invite-only monster-hunting title mo.co, also demonstrate the company’s ongoing focus on innovation. In 2025, Supercell’s financial stability reflects the effectiveness of its core strategy: prioritizing player engagement and long-term retention through consistent updates and active community management. This approach has allowed Supercell to maintain a strong and loyal player base across its portfolio, further solidified by major updates to games like Clash Royale and Brawl Stars in the first half of the year.
Strategic Agility and Player-Centric Development:
Supercell’s operational model, characterized by decentralized decision-making and a focus on player feedback, represents a distinct approach within the mobile gaming industry. By empowering small teams and prioritizing community engagement, Supercell cultivates a sense of ownership and responsiveness that resonates with players. This player-centric philosophy, coupled with a commitment to ongoing game development, positions Supercell for continued success in a highly competitive market.
9. Cognosphere Pte. Ltd. (HoYoverse)
- 2024 Revenue: $1.32 billion (USD)
- 2025 Performance: HoYoverse’s games continue to perform strongly, with new updates for key titles and the new game Zenless Zone Zero marking its first anniversary.
- Notable Titles: Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, Honkai Impact 3rd
HoYoverse, the global brand of miHoYo operating under Cognosphere Pte. Ltd., has rapidly ascended to prominence in the mobile gaming market, primarily on the strength of its groundbreaking title, Genshin Impact. Launched in late 2020, Genshin Impact quickly captivated a global audience with its expansive open world, rich narrative, and engaging gameplay mechanics.
While precise annual revenue figures for HoYoverse in 2025 are not publicly disclosed, the company’s games continue to be significant revenue drivers. This is evidenced by the consistent performance of titles like Genshin Impact and Honkai: Star Rail, as well as the successful launch and first anniversary of the new urban fantasy ARPG, Zenless Zone Zero. The company’s sustained popularity is a direct result of its commitment to delivering immersive storytelling, compelling character development, and regular content updates that keep players deeply invested in the games’ evolving worlds.
HoYoverse’s reported revenue of $1.32 billion in 2024 underscores the financial impact of Genshin Impact‘s success. This performance reflects the effectiveness of the company’s strategy, which centers on creating a deeply engaging and continuously expanding game world that fosters a strong sense of community and long-term player loyalty.
Strategic Focus on World-Building and Player Engagement:
HoYoverse’s success with Genshin Impact highlights the growing importance of immersive world-building and compelling narrative in the mobile gaming landscape. The company’s dedication to creating a rich, expansive, and ever-evolving game world, coupled with a strong emphasis on character development and player engagement, has established a new benchmark for success in the genre. This approach differentiates HoYoverse from competitors who may prioritize other aspects of game development, such as rapid iteration or genre diversification.
10. Gameloft
- 2024 Performance: Over 1.5 million daily downloads
- 2025 Performance: Gameloft, a subsidiary of Vivendi, reported an 8% increase in revenue for the first half of the year.
- Notable Titles: Asphalt Legends Unite, Minion Rush, Disney Dreamlight Valley, Modern Combat series
Gameloft, a long-standing presence in the mobile gaming industry since its establishment in 2000, maintains its significant market position through a diverse portfolio spanning multiple genres, including racing and action. This breadth of offerings allows Gameloft to appeal to a wide range of player preferences.
While precise daily download figures for 2025 are not publicly available, Gameloft’s games consistently attract a substantial player base. The company’s sustained performance in 2025 is attributable to its strategy of continuously updating and supporting its established franchises, such as Asphalt Legends Unite and Minion Rush, with the good performance of Disney Dreamlight Valley also being a key driver. This approach, focusing on player retention and engagement through ongoing content delivery, has proven effective in maintaining a high level of interest and activity across its diverse game portfolio.
Gameloft’s sustained performance in 2025 is attributable to its strategy of continuously updating and supporting its established franchises. This approach, focusing on player retention and engagement through ongoing content delivery, has proven effective in maintaining a high level of interest and activity across its diverse game portfolio.
Strategic Breadth and Sustained Engagement:
Gameloft’s approach stands out for its emphasis on genre diversification and consistent support for its existing titles. By offering a wide range of games and regularly updating them with fresh content, Gameloft successfully caters to a broad audience and maintains a high level of player engagement. This strategy, while less focused on blockbuster single-title success, provides a resilient foundation for long-term performance in the dynamic mobile gaming market.
Conclusion
This list reflects the competitive nature of the mobile gaming industry as of early 2025, showcasing developers who not only achieved impressive financial results but also engaged players with innovative content throughout 2025. From the continued dominance of established giants like Tencent and NetEase to the rise of newcomers like Dream Games and HoYoverse, the landscape of mobile gaming is dynamic and constantly evolving.
As we’ve seen, success in this industry can be achieved through diverse strategies: blockbuster titles, hyper-casual dominance, strategic acquisitions, or a laser focus on a single, highly polished game. What remains constant, however, is the importance of player engagement, community building, and a commitment to providing high-quality, evolving experiences.
The developers on this list have demonstrated these qualities, and their continued innovation will undoubtedly shape the future of mobile gaming in the years to come. We look forward to seeing what 2026 brings to this exciting and ever-changing world.