We are seeking a dynamic and experienced Digital Marketing Executive to join our team. The ideal candidate will have at least 2 years of experience, preferably in B2B marketing within IT, global market services, or creative agencies.
Roles & Responsibilities
SEO and SEM:
- Conduct keyword research for effective SEO and SEM strategies.
- Perform on/off-page website audits to enhance online visibility.
- Develop and implement content strategies and conduct content audits.
Social Media Management:
- Create and schedule engaging content across various social media platforms.
- Develop and execute paid advertising campaigns on LinkedIn, Facebook, and Google.
Website Management:
- Ensure the effective management and optimization of the company website.
- Collaborate on sales enablement by coordinating the creation of product materials.
Marketing Automation:
- Develop and implement marketing automation processes to enhance efficiency.
- Periodically report and analyze campaign metrics to refine strategies.
Requirements
- Fluent in both spoken and written English
- Proficient in on-page and off-page SEO techniques.
- Understanding of the customer journey and content funnels.
- Ability to create content plans and editorial calendars with strong copywriting skills.
- Knowledge of PPC account structuring and management.
- Familiarity with LinkedIn, Facebook advertising, and Google Ads.
- Critical and strategic thinking with a data-driven approach.
- Strong organizational and logistics skills, including event identification and sourcing.
- Excellent management skills, including team training, analytical thinking, planning, time management, problem-solving, and a high commitment to work progress.