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How to Leverage AR for Ecommerce

How to Leverage AR for Ecommerce

How to Leverage AR for Ecommerce E-commerce is an industry that thrives on user engagement. Any strategy that offers a unique way to reach and entertain potential customers is an attractive one. With the advent of augmented reality (AR), there is now an entirely new way for brands to interact with their audience. When brands utilize an AR app developer for success, they enjoy the benefits of a personalized, interactive marketing strategy that appeals to more customers. Here are the ways in which ecommerce businesses can use augmented reality for their own success.   AR Solves the Problem of Shopping Online For many online shoppers, e-commerce is appealing for its convenience factor. Nothing beats buying something you desperately want or need, right from your couch at home. However, what e-commerce lacks is the ability to try before you buy. Augmented reality for e-commerce is addressing this concern by offering shoppers the ability to see the product on themselves or in their home before making a purchase. The basis of AR technology is posting digital features directly within a real-life environment. For consumers, this means they are able to see the product they are thinking of purchasing appear on themselves or in its true setting. It essentially eliminates the guesswork from virtual shopping. Not only does augmented reality provide the opportunity for boosting ROI and sales, but also it can increase customer satisfaction and reduce the number of products returned. With customers able to more easily try a product and visualize it before buying, it removes the guesswork and lets them purchase more confidently.   Engage Customers, Provide Information, Customize...
Wikitude’s Augmented Reality (AR) review

Wikitude’s Augmented Reality (AR) review

2016 flew by and we can’t believe how incredible this year was for the augmented reality industry: large investments, new players, new tools, advancements in our SDK and a handful of showcases such as Porsche, IKEA Delft, Media Markt and many others. Apple ate up Metaio. ARToolWorks to Daqri, Vuforia to PTC, Oculus to Facebook, Moodstocks to Google, Layar to Blippar, Cimagine to Snap – when will this nightmare end. All the developer friendly SDKs have been swallowed up by bigger players to stay competitive. 2014-2016 has been where augmented and virtual reality Developers got screwed over and over again.   Time to build a new AR SDK ourselves?     Source:...

40 Best Augmented Reality iPhone Apps

Augmented reality is one of the most exciting technologies around. If you have watched some of those modern Hollywood movies, you have probably seen how our world would look like 20-30 years from now. Who knows when augmented applications become mainstream but they are already making their way to the iPhone platform. Augmented reality is the future but thanks to these augmented reality apps for iPhone, you can experience the future today: Golfscape GPS Rangefinder: an augmented reality range finder for Golf lovers. It covers 35K+ courses. It displays the distance from front, center, and back of green. New York Nearest Places: lets you explore New York like never before. And you have seen nothing yet. You can get the Chicago version if that’s where you live. DanKam for iPhone: an augmented reality application for those who are suffering from color-blindness. It is an experimental application at this point, but it could have huge potential. SpyGlass: turns your iPhone into a spyglass. Shows you a compass, GPS info, and much more on the go. Very useful for outdoors. Theodolite: a cool little app that acts as your compass, GPS, map, and two-axis inclinometer. Great for hiking and active sports in general. Panoramascope: this cool app gives you information about your surroundings (mountains, their names, and …). Great for those who are into outdoors, camping, and beyond. AR Compass: great app for travel, camping, and outdoor activities. Now this is what one could call a truly modern compass. Robotvision: an augmented reality application for iPhone that lets you explore your surroundings more effectively. Cyclopedia: adds Wikipedia information to your reality....